The team behind 3P Direct’s B2C gift site, GiftPup.com, have been nominated as a finalist at the UK Digital Experience Awards. They are among four other leading eCommerce companies nominated for the prestigious award.

The nomination was for ‘Best Online User Experience B2C’ at the UK Digital Experience Awards, hosted at Wembley. Alongside this, the event also featured awards such as those for Financial Services, Not for Profit and Charities, and Business Change. In the end it was a project by homeware company Amara which clinched the winner’s gong for the the category. Fellow finalists included Virgin Money, Eurostar, Lloyds Banking Group, and Virtual Runner.

After relaunching in March 2017, GiftPup.com offers over 3000 personalised and photo upload gifts for the family. This catalogue is always expanding, with our internal team on the look out for great products and the latest trends. Thanks to a £250,000 investment, and development by Absolute Design, GiftPup has been able to utilise unique personalisation software. This helps them stand out within the consumer market. GiftPup’s personalisation software enables customers to view their finished personalised gift online prior to making a purchase. Only a few well-known greeting card companies in the UK have been able to do this, and do it well. Other unique innovations include a Personal Shopper tool; which helps customers find their perfect gift, which appears personalised for the recipient; and the sites level of integration with gift factories throughout the UK and beyond.

Richard Tyler, Director at 3P Direct commented: “We’re delighted that GiftPup was chosen as a finalist alongside brands like Lloyds. Feedback from customers is their new user experience is excellent. GiftPup’s sales reflect this, as they have now more than doubled on previous years.”